Thursday, May 16, 2019

Warning against cow-kissing challenge

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The Austrian government today warned internet users to shun an online cow-kissing challenge, calling it a "dangerous nuisance".

A Swiss app called Castl launched the #KuhKussChallenge ("Cow Kiss Challenge") on Wednesday, encouraging users in Switzerland and other German-speaking countries to kiss cows -- "with or without tongues" -- to raise money for charity.

But Austrian Agriculture Minister Elisabeth Koestinger branded the challenge a "dangerous nuisance" in a statement on Thursday.

"Pastures and meadows are not petting zoos -- actions like these could have serious consequences," she added, pointing out that cows could become aggressive when defending their calves.

Balancing the activities of tourists and cattle farmers is a sensitive topic in Austria's mountain regions, with both being key pillars of the region's economy.

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